Small Supplier Builds Credibility with its Retailers and Substantially Increases Sales Using the Edifice Service
BodyGlide manufactures and distributes a growing number of specialty anti-chafing, sunscreen, and muscle comfort products for the prevention, treatment, and post-performance management of sports-associated pain. BodyGlide’s products are made from all natural ingredients, are hypoallergenic, and enjoy an extremely loyal following not commonly found in the personal care arena.
Industry
- Sporting goods and personal care
Challenges
- Rapid growth required better consumer demand and supply chain visibility
- Retailers were reluctant to consistently provide the necessary data
- Data was always outdated and obsolete
- Lacked information to help retailers increase sales and optimize inventory
Solution
- Consumer demand and supply chain reports and analyses delivered weekly through the Edifice service
Results
- Initiating more meaningful discussions with retailers
- Continually discovering hidden sales opportunities
- Helping retailers immediately boost sales by as much as 39%
- Deploying winning formulas in low performing stores
- Transforming itself from supplier to trusted partner