Hi-Tec Sports Uses Edifice To Deliver What Consumers Want, When They Want It
Hi-Tec Sports is a global footwear company offering lightweight, comfortable shoes, boots, and apparel. Hi-Tec focuses on providing customers with the absolute best products, from hiking boots to indoor sport shoes to the world's most advanced golf footwear on the market.
Industry
- Active footwear
Challenges
- Competitive footwear business requires clear visibility into consumer demand
- Lacked accurate and timely data to help retailers make smart buying decisions
Solution
- Consumer demand and supply chain analyses for all its major retailers, delivered weekly through Edifice
Results
- Helping retailers optimize their buys
- Reacting more quickly and effectively to inventory imbalances
- Putting information to work faster
- Improved sales reps’ forecasting accuracy
- Enables reps to be dialed in to customers’ needs before meeting with buyers
- Helping senior executives make better, faster decisions
- Gained reps’ buy-in because reports are delivered in Excel format