FLOW SOCIETY Utilizes Edifice Technology
NEW YORK, NY - April 10, 2012: Big Idea Brands, LLC, owners of the Flow Society Lacrosse brand, today announced it is deploying data sharing solutions from Edifice Information Management to generate sales reports and other data for its retail clients. Big Idea Brands started using the Edifice reporting system with leading sporting goods retailers around North America in February 2012.
“Starting out as a new supplier, we want to do everything possible to help our retail partners sell more Flow Society Lacrosse brand products so they will expand distribution. Edifice is helping us do just that by providing the tools to forecast demand accurately and keep our lines in-stock so the shopper can buy them,” said Anthony Ottimo, President and Head of Sales for Big Idea Brands.
Big Idea Brands is using Edifice to standardize the process of obtaining actionable POS information and analysis from its retailers. Edifice’s data management services and reporting tools reduce the time associated with transforming demand data into useful information. Edifice also helps Big Idea Brands and its retail partners get closer to the consumer through improved inventory, merchandising, pricing and promotional decisions.
“Big Idea Brands and the Flow Society Lacrosse label are working with retailers to drive sales of their unique lines by providing reports that quickly show what sales and promotions tactics are working and, equally important, what’s not working. We’re pleased that Edifice technology and Edifice people are helping to drive this effort,” said Steve Cornwell, Vice President of Marketing and Customer Support at Edifice.
About Big Idea Brands, LLC and Flow Society
Big Idea Brands, LLC is a creator, designer and marketing of lifestyle brands including Flow Society with a mission to deliver innovative, authentic lifestyle inspired clothing and accessories that provide value to the consumer and profitability to the company.
Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company. Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows. For additional information, please visit http://www.flowsocietylacrosse.com/home. Big Idea Brands is headed by principals of TriPoint Capital and garment center veterans.
About Edifice Information Management
Edifice enables trading partners to work together from a common data set to identify opportunities for increasing sales and improving gross margins. We do this by collecting point-of-sale, merchandising and supply chain data, and transforming it into the reports and analyses suppliers need to help their retailers manage assortment localization, inventory allocation, promotion tactics, markdown strategy and more. Our web-based platform includes a retailer data-sharing service, reporting applications and retail analysis solutions. And our 14 years of experience allow us to offer the solutions suppliers need to help retailers meet the ever-changing needs of the consumer. Additional information is available at www.edificeinfo.com.