Icebreaker on Edifice Technology
Portland OR – January 12, 2012: Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, today announced that it is deploying data sharing solutions from Edifice Information Management to generate sales reports and other data for its retail clients. Icebreaker started deploying the Edifice reporting system in September 2011 with several retailers and continues to add customers on a monthly basis.
“Icebreaker quickly recognized that the Edifice solution is far more cost efficient and timely than developing the tools and technology internally. Our sales reps are seeing benefits from the Edifice tools by using the reporting data with retail buyers to make fact-based adjustments to product mix and order quantities. Early indications show both sell-in and sell-through are up at Icebreaker retailers where Edifice is in use," said David Marsala, US Sales Operations Manager at Icebreaker.
Icebreaker is using the Edifice POS reporting to standardize the process of obtaining actionable POS information and analysis from its retailers. This reduces the time associated with transforming demand data into useful information. Edifice also helps Icebreaker and its retail partners get closer to the consumer through improved inventory, merchandising, pricing and promotional decisions.
“Icebreaker is an innovative company that realizes the importance of getting accurate and timely information to key decisionmakers on its sales team to drive the profitable growth. Edifice is helping them accomplish this effort by providing reports that quickly show what sales and promotions tactics are working and, equally important, what’s not working,” said Steve Cornwell, Vice President of Marketing and Customer Support at Edifice.
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries.
About Edifice Information Management
Edifice enables trading partners to work together from a common data set to identify opportunities for increasing sales and improving gross margins. We do this by collecting point-of-sale, merchandising and supply chain data, and transforming it into the reports and analyses suppliers need to help their retailers manage assortment localization, inventory allocation, promotion tactics, markdown strategy and more. Our web-based platform includes a retailer data-sharing service, reporting applications and retail analysis solutions. And our 14 years of experience allow us to offer the solutions suppliers need to help retailers meet the ever-changing needs of the consumer. Additional information is available at www.edificeinfo.com.