Injinji Expands Use of Edifice Solution

SAN DIEGO – July 29, 2011: Injinji, manufacturer of the patented Performance Toesock designed for sport, outdoor and casual use, today announced that it has expanded the use of Edifice data sharing solutions to include additional sporting goods retailers. Injinji, which has been using Edifice to receive sell through reporting since 2009, anticipates adding retailers to the Edifice reporting system as its business grows. Injinji previously used a proprietary system to generate reporting for its retail customers. The process was not timely or efficient and did not produce all of the analysis the company wanted.

“Edifice has opened a whole new world for Injinji in terms of data collection and analysis. It’s easy to use, totally customizable and does its job very well. And, it will be even more useful as we grow with the system and the system grows with us,” said Mike Lynch, Inventory Analyst at Injinji.

Injinji is using the Edifice POS reporting to standardize the process of obtaining actionable POS information and analysis from its retailers. This reduces the time associated with transforming demand data into useful information. Edifice also helps Injinji and its retail partners get closer to the consumer through improved inventory, merchandising, pricing and promotional decisions.

“Injinji is an emerging leader in shopper engagement, and its use of our system helps the company understand shopping patterns better and faster. Edifice is honored to work with such an outstanding company and is committed to keeping our solutions robust so Injinji and its customers see even more benefits,” said Steve Cornwell, Vice President of Marketing and Customer Support at Edifice.

About Injinji

Injinji® is the innovator of the patented five-toe-sleeve Performance Toesock™ for sport, outdoor and casual use. Injinji (In-gin-ji), which means to reach one’s peak performance, is dedicated to helping athletes attain their personal best by offering a seamless, anti-friction interface that allows the foot to perform naturally from the heel to the five toes. A recipient of the American Podiatric Medical Association’s Seal of Acceptance, Injinji’s Performance Series is recognized for its ability to provide superior moisture management and healthy digital alignment. For more information on the San Diego-based company, visit www.injinji.com.

About Edifice Information Management

Edifice enables trading partners to work together from a common data set to identify opportunities for increasing sales and improving gross margins. We do this by collecting point-of-sale, merchandising and supply chain data, and transforming it into the reports and analyses suppliers need to help their retailers manage assortment localization, inventory allocation, promotion tactics, markdown strategy and more. Our web-based platform includes a retailer data-sharing service, reporting applications and retail analysis solutions. And our 13 years of experience allow us to offer the solutions suppliers need to help retailers meet the ever-changing needs of the consumer. Additional information is available at www.edificeinfo.com.

For more information:

Steve Cornwell, Edifice Information Management, +1 973.616.2929, ext 259, scornwell@edificeinfo.com, EST
Ron Margulis, Ram Communications, +1 908.272.3930, ron@rampr.com, EST